About
Hi, and thanks for visiting. My name is Casey Potter.
I’m a marketing and creative executive with a passion for building brands that resonate deeply and endure. Over the years, I’ve had the privilege of shaping the identities and strategies behind some of the world’s most recognized names—Microsoft, Ford, Motorola, Bell Helmets, and Giro Sport Design. My work is rooted in uncovering cultural and consumer insights that drive meaningful engagement and business growth. Whether leading global creative teams, launching innovative campaigns, or redefining brand narratives in emerging markets like off-road EVs, I bring a blend of strategic vision and creative execution that consistently delivers results.
At the core of my philosophy is the belief that the most powerful brands are those with cultural relevance—brands that don’t just follow trends, but tap into what people truly care about. I focus on aligning brand values with cultural movements and real human needs to create authentic connections that go beyond marketing and drive long-term loyalty. I thrive at the intersection of brand storytelling and market relevance, helping brands not just stand out—but stand for something.
Info
casey@cpdesignagency.com
+1 831 334 0279