We wanted to connect with our audience on a much deeper level. While highlighting tech and specs was fine, it didn’t make you fall in love with the brand. This complete brand relaunch did just that. We looked at what resonated with the cycling culture and how we could position Blackburn as an authentic brand within it, a brand that lives and breathes all things cycling.
Identity
Website
Social Media Campaign
Brand Values & Position
Industrial Design Language
Packaging System
Photography: Brian Vernor
Illustration: Chris McNally