The Bullitt started out as a senior project for designer Chad Hodge. Our team saw pictures of the design online and were impressed with Chad’s talent and his attention to detail. We reached out to him to see if he was interested in taking his design into production, Chad was excited to see his design become a reality so we made it happen.
For the launch I wanted to tell the designer‘s story. I knew Chad‘s design was right on trend with what younger riders were looking for but I also wanted them to know that the person behind the design was not just some designer with a great eye for aesthetics, but a young guy from Brooklyn who was all that, and a motorcycle builder/rider.